For an effortless look, you will want to consider proportions – if he has a thicker wrist, a wider band may look better, conversely if his wrist is thin, a smaller bracelet may be a good choice. Secondly, consider his personal style – does he prefer a flashy look with lots of diamonds, or something more subtle that may include more metal and less sparkle. Finally, where will be the bracelet be worn? Is it an everyday piece that will rarely be taken off or a piece for special occasions.