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Discover the World of Anjolee

From our early beginnings in New York City as the originator
of the diamond tennis bracelet... to today's leading
jewelry manufacturer.

The Anjolee Story

From the humblest of beginnings in the 1960s is where the story of Anjolee begins. It was then that a young immigrant arrived in New York City with a single suitcase in his hand – sent there by parents who were struggling with a troubled youth. They hoped that working for a family friend – a jewelry manufacturer in New York’s famous Diamond District – would turn him around.

His parents were right. A jeweler’s bench is where the young man found purpose, commitment and an outlet for his creativity.For years he trained to be a master jeweler, struggling not only to learn something he knew nothing about, but to survive on the little money he made. By day, he worked in the factory. By night, he traded his time doing jewelry repairs for space in a shop where he could work on his own designs. He sold what he made to local jewelry stores and when demand for his work grew, he quit his day job to start his very own company.

Within a year he had 20 employees and the immigrant whose future had once been in question had become an entrepreneur. The company prospered in New York City and then, in the 1980s, the founder took a giant leap of faith by moving the company to the West Coast. All of his employees went with him to Los Angeles. Although the company had done well in New York City, there were tough times in Los Angeles. The founder worked day and night to keep the company going, all the while feeling in his heart that he wanted to create something truly special. It would turn out to be the diamond tennis bracelet that would bring the company success once more. Tennis bracelets were just starting to become popular and heknew he could design one that would outshine all others.

He was right – wholesalers immediately fell in love and the orders came rolling in. And once the term ‘tennis bracelet’ was famously coined during a U.S. Open match, it was settled. The tennis bracelet was here to stay. Business boomed in the 1990’s and the company became the premiere jewelry manufacturer in the United States – known for quality, attention to detail and the finest craftsmanship. In addition to tennis bracelets, the company started manufacturing earrings, necklaces, and rings.

In the early 2000’s, the company relocated again – this time to San Diego, California. In 2007 the e-commerce site, named Anjolee, was launched to give consumers direct access to a jewelry manufacturer. For customers, it meant they not only could buy directly from Anjolee with prices below retail, but also select custom options to have jewelry tailored to their taste.

What is now known as the Anjolee brand was inspired by a beloved matriarch in the family named Lee. Her name was combined with Angel, along with an alteration of the French word for beauty, ‘jolie.’It was after the launch of the Anjolee brand that the founder decided to retire and let the new generation take the reins. Anjolee remains family-owned and is known for expertly crafted, exquisite diamond jewelry. Our jewelers, many of whom have worked for the family for decades, are true artisans who labor over every detail.

At its core, Anjolee stands for love, beauty and respect for quality. To us, each customer order represents a meaningful and memorable moment of life celebration, and we honor those occasions.

Our Mission & Philosophy

Anjolee's mission is to provide customers with the highest quality of hand crafted,
customized jewelry, using only the finest precious metals, natural diamonds and gemstones.

We believe in the art of our craft, the quality product that we manufacture and the excellent service we provide to our customers.

Explore The Anjolee Experience

Customer Care

Fine jewelry is much more than an investment – it often carries a special meaning.
That is why our jewelry specialists take a personalized approach with every customer.

That commitment to our customers is evident in our reviews, and also earned Anjolee
a top ranking in Newsweek's 2019 survey, America's Best Customer Service.

Read The Newsweek Survey

Customer Care

Fine jewelry is much more than an investment – it often carries a special meaning.
That is why our jewelry specialists take a personalized approach with every customer.

That commitment to our customers is evident in our reviews, and also earned Anjolee
a top ranking in Newsweek's 2019 survey, America's Best Customer Service.

Read The Newsweek Survey

Our Commitment to the Environment

We work diligently to bring you the highest quality and cleanest product using a streamlined and environmentally safe manufacturing procedure. We recycle all materials and have found many innovative ways to ensure we leave a small footprint on the environment.

Learn About Our Manufacturing Process

Responsible Sourcing

Anjolee fully complies with the federal Kimberly Act of 2003, which requires all American diamond retailers to purchase all diamonds only from manufacturers who have documented proof that they were obtained through legitimate channels.

Each diamond has documentation to support that the diamonds were mined and processed by lawful means and free from any conflict.

Learn About the Anjolee Signature Diamond

Responsible Sourcing

Anjolee fully complies with the federal Kimberly Act of 2003, which requires all American diamond retailers to purchase all diamonds only from manufacturers who have documented proof that they were obtained through legitimate channels.

Each diamond has documentation to support that the diamonds were mined and processed by lawful means and free from any conflict.

Learn About the Anjolee Signature Diamond

What Sets Us Apart

Because we are a manufacturer, we can custom tailor your
selection to your exact specifications at prices below retail.

We work on low margins in order to give you the best value,
while maintaining the highest quality standards in the
jewelry industry.

Learn More From Our Frequently Asked Questions

How We Rate

Anjolee has an A+ rating from the Better Business Bureau, and excellent
ratings from both the consumer market research firm BizRate and consumer
review platform Bazaarvoice.

Our reviews are from real customers that have placed orders with us
and we invite you to read about their experiences with Anjolee.

Read Anjolee Shopping Reviews