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The Anjolee Story

The story of Anjolee begins a half century ago, when a young man arrived in New York City from his homeland of Israel with a single suitcase in hand. He left behind a troubled youth and parents who hoped that working with a family friend, a jewelry manufacturer in New York's world renown Diamond District, would turn him around.

And it did. A jeweller's bench is where the young man found focus and purpose, an outlet for his creative talent. By day he worked in the factory, steadily gaining the skills of a master jeweler and learning to survive on his own. By night, he traded his time doing jewelry repairs for space in a shop to create his own designs. He sold what he made to local jewelry stores and when demand for his work grew, he left his day job to start his own business.

Within a year, the company was prospering. In the early 1980s, the founder and all 20 employees relocated to Los Angeles, a bold move that required the founder to work day and night once again to keep the company afloat.

It was his undiminished creative spirit that ultimately led the way forward. At the time, the tennis bracelet was just becoming popular. When the founder introduced his own design, wholesalers immediately flooded the struggling company with orders. And once the tennis bracelet was famously coined as such in a U.S. Open match, there was no turning back. Throughout the 1980s, the company flourished, not only on the strength of its reputation as the leading manufacturer of the tennis bracelet, but as well, on its fine quality earrings, necklaces and rings.

In the early 2000s, the founder relocated the company to San Diego and rebranded it as Anjolee, taking inspiration from "Lee", a beloved family matriarch, and "jolie", the French word for beauty. In 2007, Anjolee's ecommerce website was launched to allow customers direct access to prices below retail and customized jewelry designs.

With the launch of the Anjolee brand, the founder retired and a new generation of family management stepped forward. To this day, Anjolee remains entirely family-owned. Many of the jewelers have been with the company for decades, preserving and upholding the legacy established by its founder for expert craftsmanship of the finest quality diamonds.

Our Mission & Philosophy

Anjolee's mission is to provide customers with the highest quality of hand crafted,
customized jewelry, using only the finest precious metals, natural diamonds and gemstones.

We believe in the art of our craft, the quality product that we manufacture and the excellent service we provide to our customers.

Explore The Anjolee Experience

Customer Care

Fine jewelry is much more than an investment – it often carries a special meaning.
That is why our jewelry specialists take a personalized approach with every customer.

That commitment to our customers is evident in our reviews, and also earned Anjolee a top ranking in Newsweek's 2019 and 2021 surveys, America's Best Customer Service.

Customer Care

Fine jewelry is much more than an investment – it often carries a special meaning.
That is why our jewelry specialists take a personalized approach with every customer.

That commitment to our customers is evident in our reviews, and also earned Anjolee a top ranking in Newsweek's 2019 surveys, America's Best Customer Service.

Read The Newsweek Survey

Our Commitment to the Environment

We work diligently to bring you the highest quality and cleanest product using a streamlined and environmentally safe manufacturing procedure. We recycle all materials and have found many innovative ways to ensure that we leave a small footprint on the environment.

Learn About Our Manufacturing Process

Responsible Sourcing

Anjolee fully complies with the federal Kimberly Act of 2003, which requires all American diamond retailers to purchase all diamonds only from manufacturers who have documented proof that they were obtained through legitimate channels.

Each diamond has documentation to support that the diamonds were mined and processed by lawful means and free from any conflict.

Learn About the Anjolee Signature Diamond

Responsible Sourcing

Anjolee fully complies with the federal Kimberly Act of 2003, which requires all American diamond retailers to purchase all diamonds only from manufacturers who have documented proof that they were obtained through legitimate channels.

Each diamond has documentation to support that the diamonds were mined and processed by lawful means and free from any conflict.

Learn About the Anjolee Signature Diamond

How We Rate

Anjolee has an A+ rating from the Better Business Bureau, and excellent
ratings from both the consumer market research firm BizRate and consumer
review platform Bazaarvoice.

Our reviews are from real customers that have placed orders with us
and we invite you to read about their experiences with Anjolee.

Newsweek – Best Customer Service Award. Anjolee was recognized in 2019 and 2021 as a top online retailer for customer service.

Read Anjolee Shopping Reviews

Certified Manufacturer

Bureau Veritas specializes in testing, inspection and certification of manufacturing facilities in industries around the world. The company is an impartial third-party that evaluates a manufacturer for its quality, health and safety, environmental protection and social responsibility. Anjolee is certified by Bureau Veritas as a manufacturer that demonstrates Good Manufacturing Processes.

Underwriter Laboratories is a global safety leader that provides the expertise, insights and services necessary to solve critical business challenges. In 2020, Anjolee received a score of 100% in an audit undertaken by Underwriters Laboratories. The audit was requested by Costco to ensure the company is in full compliance with labor law, environmental requirements, ethics, accounting and finance best practices.